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Selling Your Home


When I am hired to market and sell a property, I take that job very serious, because I know our job is to get the highest sales price possible, for our selling clients. Every property I market is distinct, so I highlight the best features of each property. Here are some of the reasons I think you’ll love working with me, including examples of the marketing.




Each home I market is given a thorough  walk-through, to determine the best way to stage it. If this is a new term to you, “staging” is presenting your home in the best possible light, by assessing (and adjusting, if needed) aspects of furniture placement, wall colors, and even landscaping. Sometimes the way we live in a home, is different than the way it should be presented to potential buyers.

I work with a team of professional stagers who specialize in preparing homes to sell. Some of the benefits of staging include:

*Faster Sales Time – reduce the time on market

*Best Sales Price

*Professional Image- staged homes look better in print and internet advertising

*Attract a broad range of buyers

*Buyers view staged homes as well cared for properties.

*Home inspectors view staged homes as cared for properties.

*Appraisers are more likely to appraise staged homes at full value


Aerial Video & Twilight Photography 


When buyers are searching the internet, for their new home, we want your home to stand out, over your competition. With that, we utilize aerial photo/video and twilight photography.

Aerial photography and video is shot from an unmanned drone, and gives a high definition perspective, at a different angle, then our professional photographer can give. So, it really helps a property grab a buyer’s attention!


Twilight photos are shot of a property during what photographer’s call “the golden hour”. This occurs twice a day, as the sun begins to rise, and when it begins to set. They call it the golden hour because during these two times of days, the sunlight gives a perfect golden glow, to most subjects being photographed.


Floor Plan


Prior to our putting your home on the market, my professional measurer will make a visit to your home and quickly both measures your home and creates a floor plan of your home. From those initial measurements and floor plan a computer-generated version is created that is used to market to buyers and to real estate agents.


Property Video


I’ve been shooting property videos for years, when it was even less common for real estate agents to shoot property videos. With my property videos do I not only incorporate inside photos and video of your home, but I also video your exterior and neighborhood to help potential buyers get a sense of what is around your home. As the old real estate adage goes, “location, location, location,” helps dictate where a buyer might want to move. It’s our job to ensure that YOUR location is the one they chose!


Take a look at the video below I made for a builder client in the Crossgates Community, I produced a video highlighting the surrounding golf course.


Sawgrass Video Tour




If a buyer is looking at 5 to 10 homes in one day, with their REALTOR®, we want to make sure we give them something to remember your home. With that, I create a professional brochure, so that the buyer has a takeaway, that will remind them of how great your house was!


Facebook Marketing 


While I realize that home buyers don’t visit Facebook to search for property, I also know that many home buyers are on Facebook, on a consistent basis. So, I incorporate Facebook advertising into our marketing, to help bring extra exposure. Extra total exposure equals extra buyer prospects seeing your property. Extra buyer prospects seeing your property can many times lead to more than one offer.


Reverse Prospecting


When the market is hot as it is right now, it would be easy to just put a property in the local Multiple Listing Service (MLS) and wait for it to sell. But I don’t like to wait, and my clients don’t either! So, I take an extra step, to make sure the other REALTORS® in our area, know about your listing and their client is interested.


If a REALTOR® has set up property alerts for their buyer clients and the alerts match your property, as soon as your property hits the market, an alert is pushed out to those REALTOR'S® clients. From there, the client can open the details on the property and let the REALTOR® know they are interesting by either hitting the button in the MLS.


So, I wait 24-48 hours, to allow enough time, for those REALTOR'S® clients to push the property. Then I compile a list of those agents and email them an email similar to what you see below. Their client’s contact information is protected, but we can let the agent know which client is interested, by a corresponding reference number. Then they can reach out to their client, to coordinate a showing on your property. This helps assure that we leave no rock unturned, in terms of your property being shown to the maximum amount of buyers.


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Disclaimer: All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information on this site was last updated 03/29/2023. The listing information on this page last changed on 03/29/2023. The data relating to real estate for sale on this website comes in part from the Internet Data Exchange program of Bright MLS (last updated Wed 03/29/2023 11:44:40 AM EST) or CJARMLS (last updated Fri 05/20/2022 2:39:11 PM EST). Real estate listings held by brokerage firms other than Berkshire Hathaway HomeServices Homesale Realty may be marked with the Internet Data Exchange logo and detailed information about those properties will include the name of the listing broker(s) when required by the MLS. All rights reserved. --

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Federal Housing Equal Opportunity Realtor
Corporate Office - 215 S Centerville Rd. Lancaster, PA 17603 - 800-383-3535

©2023 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.

Agent License Information: 
Licensed in Pennsylvania
Gretchen Raad 

215 S. Centerville Road, Lancaster, PA 17603

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